Stop Hedging and Unleash Your Inner Zealot

A woman dressed in white linen does a yoga pose in a field.

“If you want to operate a pizza joint, you should visit Robbie T’s daily and take notes…I always feel happier after I leave this place.”

“These words — your new brand — will be the difference between failure and success in your next five years,” I heard myself say with an intense, fiery confidence. “Brand work for a company is like therapy for a person. Welcome to the new you.”

“I apologize in advance because some of what I’m about to say might sound a little hokey. But these ideas are useful tools for getting us to an end result that you’ll love, and those results won’t need any explanation.”

“Thanks, Donnie. We love it. We can’t wait to share it with the rest of the company.”



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